Across the country, Live! districts became the place where soccer fans came together for the world’s biggest global sports moments. From packed plazas and high-energy watch parties to national broadcasts and viral social moments, Live! transformed match days into large-scale community celebrations that connected fans from around the world, cities and brands in real time.

With watch parties across 20+ cities bringing in more than 6 million local and international visitors, Live! proved its unmatched ability to turn major sporting events into unforgettable shared experiences. As America’s Watch Party, Live! continues to offer partners a powerful national platform built on passionate audiences, premium destinations, high-visibility moments and an electric atmosphere that only Live! can deliver.

More than 1,000 fans watch USA win at Waterside District [Norfolk, VA]
 
ABC Philadelphia - World Cup fans take over Stateside Live! [Philadelphia, PA]

World is watching how Kansas City reacts: How those P&L parties became our thing
The Kansas City Star (7/3/26)

Fan Highlights at Kansas City Live! Watch Party in Power & Light District During USA vs. Bosnia and Herzegovina Broadcast
FOX (7/1/26)

Crowd Erupts at Kansas City Live! Watch Party During USA vs. Türkiye Broadcast
FOX (7/25/26)

Dutch Supporters Turn Kansas City Live! into Sea of Orange During Watch Party After Historic Fanwalk
FOX (7/25/26)

Biggest week in American men’s soccer history is here as USMNT rides World Cup wave
New York Times / The Athletic (7/2/26)

Fans react during first World Cup match at Dallas Stadium
FOX Dallas (6/14/26)

Norway fans chant LOUD at Texas Live! in North Texas
ABC Dallas (6/30/26)

Thousands pack Fourth Street Live! for Team USA-Belgium World Cup watch party
FOX Louisville (7/6/26)